Bruce McGechan advises business owners if their business is ready for sale or equity raise, how to improve it and then how to exit. Exit might be through a 100% business sale, equity raise, or succession plan (e.g. MBO, employees or family members). The process takes a number of years to do well.

Research shows that four of five businesses fail to sell. This is because the traditional sales process is a poor process that fails to:

  • ensure the business is attractive (compared to its peers)
  • ready for due diligence
  • meet the personal financial goals of the business owner.

Bruce works with the owner to value a business, compare it to industry sales, advise on necessary changes to realise a higher value or sell to related parties. Then assists implementation including closing the value gap and business sale or succession plan.

Bruce McGechan

Bruce is an Authorised Financial Adviser (FMA license), M&A Adviser (Business Broker REA license) and has a BCA (Vic) and Master of Entrepreneurship (Otago).

M&A Adviser

  • Selling a business (M&A adviser or business broker )
  • Raising equity
  • Business valuation

Find out more about M&A Advice...

Regulatory license:

  • Business Broker (REA) if applicable
  • Investment Statement (FMA) if applicable

Company: Mandanex Capital

Alternative Assets

  • Providing advice on alternative asset portfolio diversification to fellow AFAs and wholesale investors
  • Advocating for Search Funds

For more about Alternative Asset advice...

Regulatory license: Authorised Financial Adviser (FMA).

Company: Sole Trader while we are in the Financial Services Legislation Amendment Act transition period.

Exit Planning

  • Maximises business sales price
  • Maximises personal wealth

Find out more about Business Exit Planning...

Regulatory license: Authorised Financial Adviser (FMA) for financial advice. M&A/Broker (REA) for a business sale.

Call me today or schedule an appointment.

Bruce McGechan

Bruce McGechan

I'm a M&A Adviser and Authorised Financial Adviser.

My expertise comes from decades working industries across manufacturing, tourism, beverages, hospitality, digital and creative industries. I started off in Fletcher Challenge New Ventures in 1994, before moving into sales and marketing in DB Breweries, Vodafone, Cardrona, M&P Consulting and Manadanex Capital. I have been and am a company director as well as a board adviser.

I have a Masters of Entrepreneurship (Otago, with Distinction, 2010) with particular expertise in company valuation and fundraising. I also have a Bachelor of Commerce and Administration (Victoria, Accounting, 1991), and a Diploma in Japanese Studies (Keio, Japan, 1994).

I grew up in Wellington and live here with my wife and two kids, and have also lived in Tokyo, Auckland and Central Otago for many years and spent many months in the US. I have an extensive Asian, American and Australian network.

In the News

NBR article "New investment concept promises to unlock NZ deals" (subscription required), on Bruce bringing a new type of investment fund into the New Zealand market, a search fund.

Client Projects (2018)

Some of the projects I'm currently working on from small to big

MSLR Ltd—Tourism and Transport Company

Equity and Debt Fund Raising
$6M - $15M (Initial Round)

Distribution Business

Business Sale
~$10M

Articles